High performance in medicine does not happen by default. It requires clarity, discipline and deliberate attention to how you work, decide and sustain yourself over time.

Doctors operate in complex systems with competing demands, high standards and limited margin for error. Many are capable and committed, yet want to sharpen their focus, strengthen execution or perform at a higher level in their current role. AMA Victoria's High Performance and Professional Coaching services are designed specifically for doctors who want structured, practical support to improve outcomes and effectiveness.

High Performance Coaching is goal and outcome focused. It centres on defining a clear objective, establishing measurable milestones and driving disciplined follow through. The work is structured, intentional and performance oriented.

Professional Coaching takes a broader lens. It focuses on how you take up and navigate complex roles within complex systems. This includes decision making, role clarity, boundaries, competing expectations and how you position yourself within your workplace environment.

Both streams are grounded in practical application. Strengthening how you perform in demanding roles. Increasing clarity and control in day to day work. Supporting sustainable, effective practice over time.

Why doctors engage in high performance and professional coaching

Strengthen performance in complex roles

  • Increase effectiveness and performance in their current role

  • Excel in demanding clinical and non clinical responsibilities

  • Support their effectiveness within complex health systems

  • Increase influence and credibility in their day to day work

Achieve a specific goal or outcome

  • Work towards a clearly defined professional goal or desired end state

  • Develop and execute a practical strategy to navigate a challenging period

  • Overcome a barrier or obstacle that is limiting progress


Build accountability and execution

  • Establish clear actions and follow through

  • Create structure and momentum where progress has stalled

  • Shift from intention to disciplined implementation



Prevent burnout and improve sustainability

  • Develop sustainable work practices

  • Manage the interplay between professional and personal roles

  • Protect energy and capacity while maintaining high standards



Change habits and patterns that no longer serve

  • Address unhelpful behaviours or recurring patterns

  • Improve focus, time use and personal organisation

  • Reset ways of working that are contributing to fatigue or underperformance

Navigate personal factors affecting performance

  • Manage exam anxiety while maintaining clinical performance

  • Understand and navigate neurodiversity within their professional role

  • Strengthen confidence and composure under pressure

Exclusive professional brand support for members

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Our services

High performance coaching

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High Performance Coaching Program
6 session


12 CPD Hours

Book now

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High Performance Coaching Program
10 session


20 CPD Hours

Book now
Professional Coaching Programs

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Professional Coaching Program
6 session


12 CPD Hours

Book now

amavic_professional_coaching.png

Professional Coaching Program
10 session


20 CPD Hours

Book now

Coach profiles

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Mardi O'Keefe

Senior coach – Leadership, career and high performance programs

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Carolyn Speed

Senior coach - Career and professional coaching programs

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Dr Anthony Dilley

Coach - High performance and professional coaching

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Lizzie Allen

Coach - High performance and professional coaching

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FAQ

Professional ‘in role’ coaching combines executive-style coaching with targeted professional development and support to help doctors effectively and sustainably grow within their professional roles.

Coaching provides a confidential and supportive safe space to explore challenges, identify opportunities, and enhance personal and professional fulfilment independent of your workplace or colleagues. Coaching sessions are client-driven, with the goals and agenda set by the doctor. Through dialogue, reflection and questioning the coach facilitates expanded thinking and deeper understanding.

The coach’s role is to challenge assumptions and guide conversations in ways the client that the client may not achieve alone or with others who are not independent of the client’s situation. Professional in-role coaching sharpens this process by focusing on the unique professional responsibilities and environments doctors navigate alongside their clinical or technical work. At times, the coach may incorporate training or educational elements, introducing relevant concepts and skills to support meaningful growth.

High performance coaching combines structured, goal-focused coaching with disciplined performance planning to help doctors deliver measurable results in defined areas of their work. It is practical, outcome driven and intentionally time bound.

Coaching provides a confidential and independent space to clarify a specific objective, test your thinking and establish clear milestones. The focus is not broad role navigation but targeted improvement. You identify what needs to shift or be delivered and the coach works with you to define success, map the steps required and ensure consistent follow through. Sessions remain client led, with the doctor setting the agenda, while the coach maintains structure, accountability and performance focus.

The coach’s role is to sharpen your objective, challenge assumptions that may limit progress and keep attention on disciplined action. Through questioning, reflection and review of progress against agreed milestones, high performance coaching supports momentum and execution. At times this may include introducing relevant tools or frameworks to strengthen planning, prioritisation or delivery.

High performance coaching is particularly useful when you want to:

  • Deliver a significant project or body of work within a defined timeframe

  • Lift performance in a specific domain

  • Prepare for a high stakes presentation, negotiation or transition

  • Regain traction where performance has plateaued

  • Translate intention into consistent action and measurable outcomes

While it remains grounded in your current professional role, high performance coaching is narrower in lens than professional in-role coaching. It centres on defined objectives and measurable results rather than broader questions of role navigation, judgement or positioning within complex systems.

Professional coaching and high performance coaching are often contrasted with career and leadership coaching because they differ in lens and intent.

Professional coaching takes the broadest lens. It focuses on how you take up and navigate complex roles within complex systems, whether or not they are formal leadership roles. The work centres on decision making, role clarity, boundaries, competing expectations and how you position yourself within your workplace environment. The emphasis is on judgement, perspective and sustained effectiveness. It is less about a single promotion, role move or performance target and more about how you function, hold authority and remain steady within complexity over time.

High performance coaching, while also focused on your current role, is more tightly defined and outcome driven. It centres on identifying a clear objective, establishing measurable milestones and driving disciplined follow through. The work is structured, intentional and performance oriented. It is particularly useful when you want to lift performance in a defined area, deliver a significant piece of work or achieve a specific target within a set timeframe.

By contrast, career coaching is future oriented and decision focused. It helps you clarify your career trajectory, explore pathways and make informed choices about next steps. This may include identifying strengths, reviewing applications, preparing for interviews and navigating training or role transitions. The emphasis is on direction, positioning and managing your professional journey.

Leadership coaching looks specifically through a leadership lens. It focuses on how you take up leadership in role and how you perform in a formal or informal leadership position. This may include strengthening your leadership identity, building confidence to step into expanded responsibility, leading teams effectively, navigating conflict, influencing stakeholders and creating psychologically safe and accountable team cultures. The focus is on building leadership capacity and maturity over time.

In summary:

  • Professional coaching supports you to navigate complex roles and systems with clarity and judgement.

  • High performance coaching is structured and outcome driven, focused on measurable results.

  • Career coaching is future oriented and decision focused.

  • Leadership coaching builds leadership capability and capacity in role.

Each approach serves a different purpose and can be tailored to your career stage, role and professional priorities.

You might engage a professional ‘in-role’ coach when you want structured, independent space to think about how you are taking up your professional role and how to grow within it effectively and sustainably. This may be relevant if you are navigating increased responsibility, complex environments or seeking greater professional fulfilment. Professional in-role coaching helps you explore challenges, identify opportunities and strengthen your effectiveness through client-led conversations that expand thinking and, where appropriate, draw on relevant concepts or skills to support development.

You might engage a high performance coach when you are working towards a specific objective that requires focus, structure and measurable progress. High performance coaching is practical and time bound, supporting you to clarify a defined goal, establish milestones and maintain accountability. It is particularly useful when delivering a significant project, lifting performance in a specific area or preparing for a high-stakes piece of work.

If you are seeking broader reflection and sustainable role development, professional in-role coaching may be appropriate. If you want targeted support to achieve a clearly defined outcome, high performance coaching may be the right fit.

Professional ‘in-role’ coaching and high performance coaching support doctors in different but complementary ways, depending on what you are seeking.

Professional ‘in-role’ coaching combines executive-style coaching with targeted professional development to help you grow effectively and sustainably within your current role. It provides a confidential and independent space to explore challenges, identify opportunities and strengthen how you take up your professional responsibilities alongside your clinical work. Sessions are client-driven, with you setting the agenda. Through questioning, reflection and dialogue, the coach expands your thinking, challenges assumptions and, where appropriate, introduces relevant concepts or skills to support meaningful growth.

This approach is suited to doctors wanting to strengthen role clarity, judgement, capability, effectiveness in role and professional fulfilment within complex environments.

High performance coaching is more focused and outcome driven. It combines structured, goal-focused coaching with disciplined performance planning to help you achieve a specific, measurable objective within a defined timeframe. You identify what needs to be delivered or improved, and the coach works with you to clarify success, define milestones and maintain accountability. The emphasis is on execution, momentum and results.

If you are seeking broader development within your professional role, professional in-role coaching may be the right fit. If you want targeted support to deliver a defined outcome with clarity and follow-through, high performance coaching may be more appropriate.

Events and webinars

20/01/2026

Leadership Education Group Program for Senior Doctors: Intakes 1-3

Develop an authentic leadership style that supports your growth.
20/02/2026

Psychological Safety in Healthcare: Why it matters and how to build it

In this practical and engaging webinar, we explore what psychological safety is, why it matters, and the actions and micro-behaviours that help create it in real workplace settings.

Collections: Resources and articles

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AMA Victoria's Leadership coaching resources

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Curated resources for members looking for further reading and other ‘toolkit’ type articles to support professional learning and development.